Cirque du Soleil · Brand Identity
Your dream, your odyssey.
Cirque du Soleil is revitalizing its brand to deepen connections with audiences and reach new demographics. With a renewed focus on travel and in-person experiences, each performance transforms its host city into part of the spectacle. Whether discovering a show nearby or planning a journey around a performance, audiences are invited to follow Cirque’s global adventure and immerse themselves in its world of wonder.
As the brand evolves, it remains committed to its core values—delivering immersive, one-of-a-kind experiences while fostering sustainable, steady growth.
Project Role Graphic Design · Animation · Art Direction
Programs InDesign · Illustrator · Photoshop · After Effects · Media Encoder
Logo
The logo represents the duality of the performances: the rounded edges symbolize the global experience, while the sharp angles capture the brilliance of the stage. This rebrand invites the audience to peek into the spectacle that cannot be contained — in awe.
Logo Design
Color Palette
Identity Posters
The identity posters use playful illustrations and bold typography to bring Cirque du Soleil’s spirit to life. They highlight not only breathtaking performance moments but also the intricate masks and costumes unique to each show. The character illustrations capture real snapshots from Cirque du Soleil performances, exaggerating their movements and personalities—mirroring the way the shows transform reality into spectacle, but in still form.
Content Posters
The content posters focus on Cirque du Soleil’s global presence, strengthening the bond between the brand and its communities. Using bold imagery and typography, they capture the audience’s attention while reinforcing the brand’s dynamic nature. Each set of three posters establishes a relationship between the show, the host city, and a unified front between the two. This structure mirrors the logo’s concept—discerning the spectacle of the performance from essential information while maintaining a cohesive visual identity.
Digital Applications
Brand Montage
Physcial Applications
