BBC 3 Logo · Motion
The BBC 3 Logo has been evolving, with more entertainment channels and programs than ever.
Green is the main colour used for the motion because BBC 3’s newest logo uses a neon green colour. By showcasing the sequence within the green hue, it leaves a longer impression for the audience as the logo has changed multiple times.
Project Role Art Direction · Compositing
Programs After Effects · Cinema 4D · Photoshop · Illustrator
Process
Style Frames
The three style frames are the foundation that sets up the motion. It starts off by drawing the viewers into the screen, then reveals a different reality showcasing the endless possibilities you can find on BBC 3. The end draws the viewers back out revealing that the sequence is make to promote BBC 3.
Story Board
The motion animation begins with a gaming machine resembling the BBC 3 website's shift towards incorporating more entertainment-oriented categories. The buttons and knobs on the machine mirror the interface of the BBC 3 site.
Cinema4D and After Effects
The project primarily utilized After Effects for all the graphics, excluding the gaming machine in the first scene, which was created using Cinema 4D. The scenes were intended to have a 2D appearance, so when working with Cinema 4D, only cell shading materials were used.
