She Said · Title Sequence
Perhaps the canonical punishment for consuming the forbidden fruit is for her successors to be cursed as the fruit itself.
In modernity, women’s bodies are guarded by stigma and shame, concurrently serving as protection and shackles for the forbidden fruit. The movie, She Said, focuses on the power imbalance in the entertainment industry. Through the testimonies given by the victims of Harvey Weinstein, he showed no regard for the women he violated as they were mere objects used for his sexual pleasure.
Project Role Art Direction · Photography · Graphic Design · Compositing
Programs Photoshop · InDesign · Lightroom Classic
Frames
Process
Setup
The lighting in this sequence mimics a stage spotlight, drawing full attention to the pear at the centre. Elegantly plated with delicate lace decorations, the pear becomes a captivating centrepiece, ready to be eaten. As the victim struggles to process the event(s), the relationship between the pear’s skin and flesh symbolizes the concepts of how stigma and shame serve as the protection and confinement of the forbidden fruit. While the skin may be wound tightly to conceal the cut under the gaze of others, it may also suffocate the tender core.
Storyboard
The pear closely resembles the silhouette of a woman. The skin of a pear represents a chronicle of the woman’s experiences – each grit telling a story in a woman’s life. The cut on the pear is analogous to the event(s) of sexual assault, which shapes and defines the way a woman perceives other experiences. Underlying trauma from event(s) may overwhelm and defy the existing systems a woman relies on, thus completing the peeling of the pear. The jammy insides insinuates the physical injuries that a woman’s body may undergo, but more importantly, the purée of the granular insides symbolize the insignificance of the victim to the predator.
Typography
The font used for the main title is PP Editorial Old and Lato. The serif elegantly highlights 'she', symbolizing the countless victims in the entertainment industry, while 'said' boldly reflects the strength in speaking their truth.
