Sundance Film Festival · Brand Identity
Start small, dream bold.
Sundance Film Festival offers a platform for the independent film makers to share their voices in the entertainment industry.
This rebrand aims to draw attention to the unique concepts and new opportunities given by Sundance through the symbolism of sun rays. The three rays connected in the logo each represent Sundance, independent filmmakers, and our audience in a shared journey fueled by passion and innovation.
Project Role Graphic Design · Art Direction · Animation
Programs InDesign · Photoshop · Illustrator
Logo
Posters
Website
Social Media
Environments
Stationaries
Collaborations
Pantone
Imagine if Pantone and Sundance teamed up to capture the essence of award-winning films through colour. This project envisions an annual collaboration where each celebrated film is captured into a signature Pantone shade, creating a collectible set of colour cards that visually archive the festival’s most impactful stories.
Merchandise
