Sundance Film Festival · Brand Identity
Start small, dream bold.
Sundance Film Festival offers a platform for the independent film makers to share their voices in the entertainment industry.
This rebrand aims to draw attention to the unique concepts and new opportunities given by Sundance through the symbolism of sun rays. The three rays connected in the logo each represent Sundance, independent filmmakers, and our audience in a shared journey fueled by passion and innovation.
Project Role Graphic Design · Art Direction · Animation
Programs InDesign · Photoshop · Illustrator
Logo
Posters
Website
Social Media
Environment Application
Collaboration
Pantone
Pantone and Sundance have teamed up to capture the essence of award-winning films through color. Each year, a signature Pantone shade is created for every celebrated film, forming a collectible set of color cards. These cards serve as a visual archive of the festival’s most impactful stories, preserving the essence of each film in a unique and lasting way.
Stationery
Merchandise
