Spotify · Title Sequence
Spotify knows what you love before you do.
With Spotify, it’s always a love story. This sequence explores how Spotify is customized to consumers' needs. Spotify’s algorithms and personalization tools are designed to anticipate and cater to your unique preferences, often before you even realize them yourself.
We follow Veronica as she falls deeply in love with a song Spotify suggests. One moment, she’s in a supermarket; the next, she’s lost in a daydream, swept away by the music—so much so that she finds herself passionately tongue-kissing the air. Because sometimes, the right song just gets you.
Project Role Art Direction · Illustration · Compositing · Photography
Programs Photoshop · Illustrator · InDesign
Collaborator Ella Caperton
Process
Process
The character designs were tailored to resonate with our target demographic, ensuring they felt relatable and authentic. For the sequence itself, we employed a graphic approach that emphasizes the heightened emotions the character experiences, balancing these intense feelings with subtle comedic moments to maintain the light-hearted nature of the project.
Storyboard
